The inspiration for the name ‘Tiller’

I’ve been in a lot of different roles and worked for a number of different companies in my life. Through my twenties I was reflecting on why I was more inspired to work for some businesses more than others. What I decided was that the leaders of the businesses I’d enjoyed working for had heart. I knew then that when I led a business it would have heart and be led with heart. Drawing on the metaphor that a business is like a ship and that it needs to be the heart that sets the course by controlling the tiller (the part you hold to steer the rudder), ‘Tiller’ seemed like the perfect fit.


By Julian Ilich - Co-Founder and Managing Director of Tiller Rides


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